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Retail Case Study

Client: A leading retailer with more than 18,000 convenient, easy-to-shop stores in 47 states. Which sells America’s most-trusted brands and products, along with high-quality private brands.

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    Goal

    Drive Visitation to retail outlets using con questing of key competitors.

    Process

    Utilizing app owner audiences for a number of these key competitors (i.e., Walmart, Sam’s Club, Costco, BJs, Winn Dixie, Publix, Piggly Wiggly, and HEB)

    Audiences Start.io activated

    126K

    SDK AppPartners

    104.6K

    Food Lion App Owners

    122.2K

    Winn Dixie App Owners

    84.3K

    84.3K

    196K

    Publix App Owners

    2.3M

    Sam’s Club App Owners

    271K

    BJs Wholesale Club App Owners

    2.4M

    Costco Wholesale App Owners

    665K

    users with the GoodRx and SingleCare apps.

    16M

    Wellness shoppers *

    7M

    Target App Owners + POI

    28K

    Party City App Owners

    * Wellness shoppers include apps like Rite aid, Walgreens, CVS pharmacy, Capsule Pharmacy, Publix Pharmacy, GoodRx, SingleCare, etc.

    The Results

    We saw strong results with Start.io App Owner audiences for the campaigns focused on growing the share of food sales and con questing from key competitors. Start.io drove a

    40%
    more efficient CPSV*
    40% more efficient CPSV*

    when compared to location-based historical shoppers audiences for the same retailers.


    *Cost per store visit

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